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Lateral Thinking: Creativity Step by Step

Edward de Bono’s Lateral Thinking provides a practical, results-oriented guide to breaking out of habitual thought patterns and producing innovative solutions through deliberate lateral techniques and exercises; it is widely used in business, education, and creative workshops to teach people how to think differently and generate novel, applicable ideas.

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Detail Information

Series Title

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Call Number

BF 408 D4 1973

Publisher

New York : Harper & Row Publishers., 1973

Collation

300 p.

Language

English

ISBN/ISSN

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Classification

BF 408 D4 1973

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Creative thinking
Problem solving
Idea generation
Creativity — Methodology

Specific Detail Info

Lateral Thinking: Creativity Step by Step by Edward de Bono was first published in 1970 by Harper & Row. The book introduces de Bono’s systematic approach to creativity—called “lateral thinking”—and contrasts it with traditional linear or “vertical” thinking. It explains concrete techniques (such as provocation/PO, random entry, and idea-generation routines), offers exercises and case studies, and shows how individuals and groups can deliberately produce fresh, useful ideas. The work has been reprinted in multiple editions by publishers including Perennial/HarperCollins and Penguin.

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