Good to Great
Jim Collins identifies the key principles that distinguish “great” companies from merely “good” ones. Through extensive case studies and research, he highlights concepts such as Level 5 Leadership, the Hedgehog Concept, the Flywheel Effect, and confronting the brutal facts. The book emphasizes discipline in people, thought, and action as essential to long-term success. More than a management manual, it offers timeless lessons on humility, vision, and persistence in leadership. Widely influential in business and organizational studies, Good to Great continues to guide leaders across industries in building enduring greatness.
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